Fashion retailers Forever 21 are about to be locked into another legal battle over the illegal use of other designer’s prints and creations.

The company has made a name for itself by copying and reproducing the work of well known names such as Gwen Stefani and Anthropologie without their permission and have found themselves in hot water with the law on several occasions; however the company tends to settle before the matter reaches the courts.
Feral Childe (an eco-fashion label that has all its prints hand designed) are intending to pursue that matter all the way as it is accusing Forever 21 of using their prints without the company’s express permission. The infringement was brought to the designers Alice Wu and Moriah Carlson’s attention when they seen one of their designs at a party however it wasn’t on a dress made by Feral Childe.

Forever 21 specialise is reproducing other designers prints however they put them on low quality fabric meaning that their clothes are only usable for a few times before they begin to fade; hence why they can charge such a low price for ‘designer’ work. Indeed some are going as far to claim the Forever 21 is openly breaking labor laws. A recent visit to one of their US based factories – much of their production is done overseas – found that the seamstresses have to sew around 66 garments in an hour just to earn the minimum wage.
In an attempt to combat Forever 21’s blatant disregard for copyright, Feral Childe are bringing out a t-shirt range entitled “Stop the Fashion Pirates.”